Eunice Aphroditois (entelodont) wrote in ontd_feminism,
Eunice Aphroditois
entelodont
ontd_feminism

MAC/Rodarte Maquiladora update

MAC and Rodarte have responded to Temptalia (but not anyone else, so far as I can tell):


STATEMENT FROM M·A·C COSMETICS ON THE M·A·C RODARTE COLLECTION

We understand that product names in the M·A·C Rodarte collection have offended some of our consumers and fans. This was never our intent and we are very sorry. We are listening carefully to the comments posted and are grateful to those of you who have brought your concerns to the forefront of our attention. M·A·C will give a portion of the proceeds from the M·A·C Rodarte collection to help those in need in Juarez. We are diligently investigating the best way to do this. Please be assured that we will keep you posted on the details regarding our efforts.

STATEMENT FROM RODARTE ON THE M·A·C AND RODARTE COLLECTION

Our makeup collaboration with M·A·C developed from inspirations on a road trip that we took in Texas last year, from El Paso to Marfa. The ethereal nature of this landscape influenced the creative development and desert palette of the collection. We are truly saddened about injustice in Juarez and it is a very important issue to us. The M·A·C collaboration was intended as a celebration of the beauty of the landscape and people in the areas that we traveled.



Speaking as a native of this "ethereal landscape", this is a completely inadequate response. There is nothing beautiful about maquiladoras. There is nothing beautiful about murder. I do not believe for a second that they didn't consider the shock value of names like Juarez when designing these products. There are other ways to "celebrate" us that don't revolve around the status of Mexican women as victims. I am irritated that their solution is to give a (probably very small) portion of the proceeds back to some of the people they've exploited.

As for the colors? Pale pinks and blues are not a big feature of the Texas landscape, nor do they flatter most Mexican women. I'm particularly annoyed by the beauty powder and lip erase, both of which are explicitly described as pale. This collection seems to have been made with light skin in mind, and it's the cherry on top of this racist, exploitative mess. If they want to demonstrate their great concern, they'd scrap this collection altogether instead of trying desperately to justify it. This is not a fucking fairyland that exists for corporate exploitation. I do not believe the designers really grasp how insulting this is.


I still urge you contact MAC here if you have not done so. I will be contacting them again if I do not receive a response soon.
Tags: fashion/modeling, race/racism
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